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Social Media Branding Model
With the astonishing rise of social networks over the past few years (Facebook already has over 500m users), deeper research into the works of interactive and social online communication is inevitable. More and more companies are (trying) to use social media to communicate to and with their customers; yet, many fail. Henkel, for instance, launched an online contest where people could design their own Pril …
iBranding
After nine months of more or less intense work I’m proud to present you my last piece of academic work. iBranding, my thesis, tells about social media and their impact on corporate reputation. “As spending on traditional advertising is slipping, companies display a rising interest in social media and how corporate brands are affected by interactive online communication. In this paper, the author tries to …
GBSM
Global Business & Stakeholder Management – the name of my master studies at RSM Erasmus University in Rotterdam, the Netherlands. The Rotterdam School of Management (RSM) is an internationally renown business school. The school itself as well as its Master of Science in Business Administration is ranked 8th in Europe, according to the Financial Times. It also possesses a Triple Crown Accreditation (AMBA, EQUIS, AACSB). …