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Facebook Page for Brands
Facebook is a great place for companies to present and promote their brands. With more than 500 million active users, it is the world’s largest social network. Especially for SMEs this is a great opportunity to educate a large audience about your brand and your products. The best way to do so is by creating a Facebook Page (see also How To Set Up a …
Leverage Your Brand with Twitter
Twitter’s social reach recently surpassed 200 million people. Although not as big as Facebook, the social messaging platform is likely to get a growth boost by the smooth integration into the new iOS 5, as announced by Apple. Twitter already is an important communication platform between brands and consumers, who get recent updates by ‘following’ their favorite people and companies. The most celebre person on …
Social Media Branding Model
With the astonishing rise of social networks over the past few years (Facebook already has over 500m users), deeper research into the works of interactive and social online communication is inevitable. More and more companies are (trying) to use social media to communicate to and with their customers; yet, many fail. Henkel, for instance, launched an online contest where people could design their own Pril …
Meaningful Brands
I just stumbled accross a Harvard Business Review blog post about the evolution of brands. The past history of brands can be divided into two eras. First, there were functional brands; signs to show that there is some product or service available. Nike, for instance, could have meant ‘sports shoe’. Then, brands evolved to the next stage, where they became aspirational brands. By acquiring a …