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The movie Taxi (1998) features Daniel Morales who is a special kind of taxi drivers. His car is tuned to haul the busiest businessman to his next flight, using advanced mechanics that burst every speed limit. Daniel is not only chauffeuring people but he also helps the French police to track down and arrest German bank robbers, which allows him to stick to his high-speed …
iBranding
After nine months of more or less intense work I’m proud to present you my last piece of academic work. iBranding, my thesis, tells about social media and their impact on corporate reputation. “As spending on traditional advertising is slipping, companies display a rising interest in social media and how corporate brands are affected by interactive online communication. In this paper, the author tries to …
Dubai: at the top of the world
“At the top”, says Burj Khalifa, Dubai’s 828 meter tall tower, which is the world’s tallest man built building. Visitors get access to the entrance through one of the city’s most pompous shopping malls, the Mall of Dubai. After paying 85 Dirhams (roughly 25 Swiss francs), spectators are brought to the 134th floor in only 60 seconds. The construction of this giant, which opened its …
The European Salesman
For some, being a European salesman can be a very eye-opening experience. For others, maybe especially those who have worked in various European countries, the following report might not be as revealing. My work involves talking to clients from different countries in Western Europe. Being based in the Netherlands, I first had the pleasure of exploring the Dutch market. As I know from my local …
An Explosive Experience
TNT, Dutch’s postal service, not the explosives, is one of the world’s largest companies. With over 163’000 employees and revenues exceeding $11bn, it is truly a global enterprise. It’s express division is among DHL, FedEx and UPS one of the world’s most trusted couriers. Yet, believe it or not, I am hugely unsatisfied with its delivery service within the Netherlands. For starters, a priority letter …