Loading...Leverage Your Brand with Twitter
Twitter’s social reach recently surpassed 200 million people. Although not as big as Facebook, the social messaging platform is likely to get a growth boost by the smooth integration into the new iOS 5, as announced by Apple. Twitter already is an important communication platform between brands and consumers, who get recent updates by ‘following’ their favorite people and companies. The most celebre person on …
Create Your Resume Cloud
A great way of distinguishing yourself is by using a resume cloud. Clouds in general are very trendy at the moment, especially after yesterday’s announcement of Apple’s iCloud. Your very personal cloud quickly highlights the areas were you have been most active in a very creative and more or less unique way. Depending on the company that you’re applying for it might be a good …
Social Media Branding Model
With the astonishing rise of social networks over the past few years (Facebook already has over 500m users), deeper research into the works of interactive and social online communication is inevitable. More and more companies are (trying) to use social media to communicate to and with their customers; yet, many fail. Henkel, for instance, launched an online contest where people could design their own Pril …
Meaningful Brands
I just stumbled accross a Harvard Business Review blog post about the evolution of brands. The past history of brands can be divided into two eras. First, there were functional brands; signs to show that there is some product or service available. Nike, for instance, could have meant ‘sports shoe’. Then, brands evolved to the next stage, where they became aspirational brands. By acquiring a …
Danube’s Cultural Spirit
At the Danube, which stretches along 2850km from Germany southwards, lie Vienna and Budapest, the capitals of Austria and Hungary, respectively. Quite some time ago, 1867 and 1917 to be exact, these two cities were not only connected by a water way but also by political power, the Austria-Hungary Monarchy. Today, the two countries are governed independently, yet their capitals have stayed alike. Both are …