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Facebook Engagement Drives Traffic
A recent study by EdgeRankChecker revealed that more engagement, i.e. likes and comments, on your Facebook page leads to more impressions. An impression, in social media jargon, refers to the amount of times a person gets to see a piece of your content, e.g. on his news feed or on your page directly. Some simple statistical magic results in a correlation coefficient of 0.569 between …
Apple – a personal story
I’m an Apple fan. Nowadays this is not a shameful thing. Before and especially after the tragic death of founder Steve Jobs, people are treating like a big celebrity, with even his biography becoming an object of cult (see also With Steve Jobs book in hand, fans angle to impress). Bloomberg published a special issue of its Businessweek magazine solely dedicated to Mr. Jobs. …
Why Facebook Fans Unlike Your Page
A previous article looked at how to optimally set up your Facebook Page and how to attract as many fans as possible. Another article estimated a fan’s worth, which lies somewhere between a few and nearly 100 dollars (depending on the analyst). But what effect exactly does the bond between brand and Facebook fan have? According to eMarketer, the majority of fans (61%) don’t feel …
Calvin Klein Trumps the Best Advertisements
With these large billboard advertisements featuring a QR code, Calvin Klein surely must attract the attention of the construction workers. Whether they possess a smartphone that reveals the secret behind the black stripes is a different question. After scanning the code of this highly successful advertisement, the consumer can enjoy a 40-second clip. Calvin Klein ran this campaign in Los Angeles and New York (see …
Facebook Page for Brands
Facebook is a great place for companies to present and promote their brands. With more than 500 million active users, it is the world’s largest social network. Especially for SMEs this is a great opportunity to educate a large audience about your brand and your products. The best way to do so is by creating a Facebook Page (see also How To Set Up a …