Posts Tagged ‘Thammasat’

Das zweite Semester an der Thammasat University

Monday, June 15th, 2009

Nach einem späten Start in das zweite Semester (ich befand mich die erste Semesterwoche noch in Laos) fand ich mich schnell wieder an der Uni zurecht. Leider haben fast alle alten Studienkollegen das Land verlassen und ich musste mir wieder ein paar neue Freunde anschaffen. Diesmal hatte es weniger Austauschstudenten und nur zwei oder drei hatten das erste Semester überlebt. Die Kollegen vom ersten Semester berichtetet von Fernweh und haben mich beneidet, dass ich länger bleiben konnte. Toll war, dass ich viele thailändische Studenten bereits kannte und ich konnte diese Freunde im Verlauf vom zweiten Semester besser kennenlernen. Zweimal gab es sogar eine Party (ausschliesslich Frauen und zwei, drei europäische Kollegen), was mir ein anderes Bild von den fleissigen asiatischen Schülern gegeben hat. Im Grossen und Ganzen fand ich das zweite Semester spannender (der Arbeitsdruck war auch geringer), jedoch war es schade die guten Kollegen vom Herbst nicht mehr sehen zu können.

Fachlich gab es auch einen Wechsel, da ich zwei Fächer von der Faculty of Economics gebucht hatte: Development Economics und ein Seminar in Development Economics. Das erste Fach wurde von einem thailändischen Professor indischer Herkunft gelehrt. Er tat dies mit viel Enthusiasmus und langen Redepausen. Der Inhalt war sehr interessant, vor allem da der Professor für die Bank of Thailand arbeitet und dadurch mit sehr aktuellen Daten in die Stunden kam. Das zweite Fach wurde von einem älteren, amerikanischen Professor, welcher für die Worldbank gearbeitet hatte, gehalten. Leider gab er keine Vorlesungen, weshalb ich nicht gross von seinem Wissen profitieren konnte. Weitere drei Fächer besuchte ich vom BBA Programm, wobei zwei Fächer eher langweilig und nicht anspruchsvoll waren. Das Fach Strategic Management dafür war meiner Meinung nach eines der besten Fächer, das ich je besucht hatte. Der Kurs fand zweimal pro Woche statt, wobei jedes Mal eine andere Gruppe eine Fallstudie präsentieren musste. Die Klasse wurde in insgesamt 14 Gruppen à zwei bis drei Studenten aufgeteilt. Eine Fallstudie besteht aus ca. fünf bis 30 Seiten und erzählt in einem dramatischen Ton über die Lage einer Firma. Sie enthält u.a. die Firmengeschichte, Informationen über den Chef, Tabellen der Buchhaltung und andere finanzielle Daten, oder auch ein Werbeplakat. Somit kann man sich ein gutes Bild der Firma machen und sich in die Lage des Chefs versetzen. Die Aufgabe besteht nun darin, zuerst die Stärken, Schwächen, Opportunitäten und Gefahren der Firma aufzulisten (möglichst komplett). Danach muss man die finanzielle Lage, die Positionierung im Markt und das Management evaluieren. Darauf folgt eine Auflistung der “distincitve competencies”, das sind Eigenschaften der Firma, welche andere Firmen nicht einfach kopieren können (z.B. spezielles Wissen) sowohl als auch “sustainable competitive advantages”, Vorteile, welche auch über längere Zeit nicht von anderen Firmen aufgeholt werden können (z.B. patent-geschützte Produkte). Aufgrund dieser Analysen kann man fünf wichtige Probleme der Firma erkennen und eines auswählen. Diese Wahl muss man natürlich gut begründen können. Schlussendlich muss die Gruppe zehn mögliche Lösungsvorschläge für dieses Problem aufzählen und zwei davon auswählen. Diese beiden Lösungsvorschläge muss man dann in Tiefe erläutern. Die Präsentation einer Fallstudie dauert etwa 20 Minuten. Eine andere Gruppe spielt das Board of Directors und stellt drei Fragen pro Mitglied. Danach muss das Board die beiden Lösungsvorschläge annehmen oder ablehnen. Für das Stellen und Beantworten von Fragen gibt es, je nach Qualität, Punkte. Als Gruppe muss man das Board dazu bringen, die Lösungsvorschläge anzunehmen. Als Board muss man möglichst im Interesse der Firma abstimmen. Danach dürfen die anderen Studenten, die Shareholders, Fragen stellen. Im Anschluss erläutert der Professor die Fallstudie und erarbeitet sie gemeinsam mit der Klasse. Für das zufriedenstellende Beantworten von seinen Fragen gibt es auch Punkte. Der Professor war CFO (Finanzchef welcher dem Firmenchef unterstellt ist) zwei grosser amerikanischer Firmen und hat danach seine eigene Beratungsfirma gegründet und diese für eine hohe Summe verkauft um hier in Thailand als alter Mann die Sonne zu geniessen. Er ist sehr freundlich, sympathisch und hat ein sehr grosses praktisches Wissen. Mir hat diese Klasse sehr gefallen.

Ausser den fünf Fächern habe ich im März meine Bachelorarbeit begonnen. Ich werde dazu noch mehr in einem späteren Beitrag schreiben. Speziell war, dass ich eine Studie mit 30 Studenten durchführen musste. Zu Beginn habe ich Fremde angehauen, jedoch haben mir meine Freunde sehr nett geholfen. So wurden mir ganz schnell viele andere Studenten vermittlet und ich war innert zwei Tagen mit der Studie fertig. Das wäre bei uns nicht so einfach möglich, da man halt nicht den “Ausländervorteil” besitzt…

Strategic Management

Monday, June 15th, 2009

Description

Examines the process of strategic management and analysis of internal and external environments for higher-level managers to make decisions on vision, objectives, and strategies. Analyzes factors affecting strategic implementation and techniques of controlling and evaluating strategic management.

Documents

The class, 40 students, was divided into 14 groups which needed to present two case studies during the semester. Each presentation was to last about 20 minutes followed by question from the board (another group) again followed by shareholder questions (the rest of the class). The presentation was evaluated on the quality of the analysis (SWOT, financial analysis, management analysis and marketing analysis), on its problem statement (the five main problems of the company and the most important one) and on its two recommendations. For the grade also important was how many people asked a question (the time for questions was limited so the group needed to respond quickly), on the quality of the response as well as on the balance of responses by team members (equality counts). Our group was assigned Moss Adams, an accounting firm, and Ritz Carlton, a hotel. We received an A- for both presentations. I did not design the second presentation and it is not available for download.

Case Presentation “Moss Adams”

Textbook

Thompson A., Strickland AJ. & Gamble J. (2007). Crafting and Executing Strategy: The Quest for Competitive Advantage. McGraw-Hill.

Teaching

James P. Fitzpatrick

Grade

B+

Production & Operations Management

Monday, June 15th, 2009

Description

The production of goods and services is the main process of manufacturing business as well as many others business operations. This requires systematic process and resources management in order to achieve quality products, optimum quantity, on time delivery, and to minimize resources and expenses. This course is the fundamental course for advanced operations management courses and is also for students in other majors who will be working relative to this field. This course will study the role of production to the society, approaches and decision making process in choosing production and service strategies, product and service design, production capacity planning, location analysis, process design, plant layout, system analysis, quality management, materials requirement planning, production scheduling, and project management.

Textbook

Russell, R. & Taylor, BW. (2009). Operations Management: Along the Supply Chain. John Wiley & Son.

Teaching

Dr. Karndee Leopairote

Grade

A

Organizational Behavior

Monday, June 15th, 2009

Description

This course explores many of the basic principles of human behavior that effective managers use when managing individuals and groups in organizations. They include the themes of behavioral mechanism and process, along with the concepts and theories of motivation underlining individual behavior, interpersonal influence, organizational behavior, process, structure, design, change and innovation.

Documents

Organizational behavior was similar to the course consumer behavior last semester in terms of teaching methods. We had two exams and concluded the class with a final presentation. Our group had eight members and presented about Zen, a local retailer.

Final Presentation “Zen”

Teaching

Somboon Kulvisaechana, PhD

Grade

B+

Seminar in Development Economics

Monday, June 15th, 2009

Description

Seminar and research on specific topics in development economics under supervision and guidance of the lecturer.

Documents

During the first half of the semester me and my colleague worked on a 45 minutes presentation about foreign domestic investment. The second part of the course was individual work. I wrote a paper about China and foreign domestic investment.

Paper “FDI in China”
Presentation “Capital Flows”

Teaching

William A. McCleary, Thammasat University

Grade

B+

Development Economics

Monday, June 15th, 2009

Description

Study of economic development and growth theories, factors contributing to economic development, as well as problems and polices regarding economic development.

Documents

During the semester every student needed to solve three assignments about economic growth. The first assignment was about Solow’s growth theory and its application to two countries. The second assignment was a mere calculation exercise and is thus not included on my blog. The third and last assignment involved calculations about the total factor productivity of different nations.

Assignment 1
Assignment 2

The teaching method changed after the mid-term exam to a more seminar-like style. In total, four different texts were discussed in class. Each participant was required to write an essay about one text. I wrote about The Level of Riches by Joel Mokyr, which I found a very interesting book.

Essay “The Level of Riches”

Teaching

Ashvin Ajuha, Bank of Thailand

Grade

B

International Financial Management

Friday, December 12th, 2008

Description

The course introduces the financial management for international business and its international economic environment such as international monetary system, the balance of current account, the balance of payment, the foreign exchange market. Topics included are the application of financial instruments and derivatives in the international financial risk management as well as the roles of international financial institutions such as International Monetary Fund (IMF), World Bank, and international financial corporations.

Documents

The assignment in this class was to test the interest rate parity (IRP) and purchasing power parity (PPP) between China and the United States. We used Datastream to obtain the needed data and then tested the relations using the statistical software “Q”.

Paper “IRP & PPP”

Textbook

Eun, C., & Resnick, B. (2007). International Financial Management. McGraw-Hill.

Teaching

Assistant Prof. Dr. Sarayut Nathaphan, Thammasat University

Grade

A

Product & Brand Management

Friday, December 12th, 2008

Description

A study of concepts and theories related to product and brand management. Principal topics include product management policy and strategy, value-added brand management strategy, product and brand management in different stages of product life cycle, cause and prevention of product and brand failure. Also discussed are topics in formulation of other marketing strategies to complement product and brand strategy, brand competitiveness in the global market, impact from the government, and ethics in product and brand management.

Documents

The final presentation was about to create our own brand. Its goal was to find consumer’s unfulfilled needs through in-depth interviews and statistics and then create, position and communicate our own brand. We decided to set up a pet rental store in Bangkok and called it “Find-a-Friend”. The presentation was divided into two phases, where the first phase was to evaluate our basic idea and the second phase included an opening ceremony and the full presentation of our idea, including a tv commercial spot.

Final Presentation “Find-a-Friend” Phase 1
Final Presentation “Find-a-Friend” Phase 2 

During the semester we needed to present various brands up to our choice. We needed to analyze its target market, its positioning and various other theories or techniques learned in class. We included many tv commercials of those brand in order to show its positioning and associations. However these commercials are not included in the links below.

Presentation “Harley & Davidson”
Presentation “Lacoste”
Presentation “Absolut Vodka”
Presentation “Trojan Men”
Presentation “Budweiser”
Presentation “Halls”

Textbook

Keller, Kevin L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall.

Teaching

Nopporn Ruangwanit, Thammasat University

Grade

A

Services Marketing

Friday, December 12th, 2008

Description

A study of the importance of marketing in service industry. This course covers the impact of service to the local and global economic development, differences between “goods” and “services” that lead to the unique characteristics and problems of service business, consumer behavior in service business, evaluation and development of tools for improving service quality, service marketing plan, marketing mix planning, and competitive strategy for service marketing.

Documents

The goal of the final project was to do empirical research on a given company, which was “TrueCoffee” in our case. Our group, consisting of six people, did research through a questionnaire on over 70 people and evaluated the current service of the coffee shop. We then stated our recommendations how to improve the company’s current positioning.

Final Presentation “TrueCoffee”

The dual presentation was to be made on a company of our choice and its goal was to evaluate its current service, identify areas of problems and recommend any solutions. The time limit was ten minutes and there was only one slide to be used. We did the presentation on “DTAC”, a large mobile network provider in Thailand.

Dual Presentation “DTAC”

Textbook

Hoffman, D., & Bateson, J. (2005). Services Marketing: Concepts, Strategies & Cases. South-Western College Pub.

Teaching

Dr. Papassapa Rauyruen, Thammasat University

Grade

A

Marketing Strategy & Policy

Friday, December 12th, 2008

Description

A study of the importance of marketing strategy and policy. The course builds up skill and experiences of the students by focusing on analyzing and criticizing the marketing strategy or policy used in real business practice. The content also emphasizes process in developing marketing policy and strategy, implementation, and evaluation by using case study and simulation games in marketing to integrate knowledge and techniques in marketing policy and strategy.

Documents

Our group, consisting of five people, did research on the hotel group “Dusit International”, applied theory of international marketing strategy in order to give recommendations based on the 7 Ps.

Final Paper “Dusit”
Final Presentation “Dusit”

During the semester our group did research on two case studies. We based our research on the information given by the text book, yet applied secondary knowledge in order to give recommendations.

Case Paper “Mistine”
Case Presentation “Mistine”
Case Paper “TiVo”
Case Presentation “TiVo”

Textbook

Ferrell, O., & Hartline, M. (2005). Marketing Strategy. South-Western College Pub.
Mason, C., & Perreault, W. (2002). The Marketing Game!. New York: McGraw-Hill. 

Teaching

Dr. Aurathai Lertwannawit, Thammasat University

Grade

B+